When Buick changed to the three shield design in 1959, each had itвЂ™s own color, in order from left to right: red, white, and blue. The checkered, diagonal strip turned to a blue and white harlequin design as well. In 1942, the aspect changed to a black background with silver details all around the shield. The Buick logo started out in solid gold, but in 1937 the coat of arms became the logo, and it was red, black, and gold. The coat of arms appeared until 1959, until the circle with the three slender shields, similar to the logo today, came into use. Above the bend was a deer head to symbolize the same majestic nature of their vehicles. The first version was an angular shield with the checkered diagonal line вЂ“ called a bend ordinary in heraldry. It was the beginning of a more sophisticated, royal looking design.

It wasnвЂ™t until 1937 that Buick started using the family coat of arms in their logo. However, that changed once their brand gained influence. It was a very simple first logo that helped get their name out there. It was simple with the word вЂњBuickвЂќ in a legible, cursive font in honor of the founder. Each shield has a solid diagonal line going from the top right to the bottom left of that shield, which is a tip-of-the-hat to the brandвЂ™s former logos. Finally, the middle is centered and touching the shields on both sides. ItвЂ™s a symbol of symmetry and perfection. The left-most shield touches the bottom left of the circle while the right-most shield touches the circle at the top right. These elongated classic shields span across the circle without overlapping it. They represent the three famous models they produce: LeSabre, Invicta, and Electra. The three shields in the center suggest royalty or nobility. This article gives extensive information about the Buick logo creation and evolution from 1903 to today.

However, it has always remained sophisticated, attracting car lovers who have a keen eye for luxury. BuickвЂ™s logo has changed a lot over the century.

Their representations are Detroit and Michigan, where they build upscale cars as a brand under General Motors (GM). Buick Motor Company came into existence in 1903, founded by David Dunbar Buick.

Vintage 1950 buick car shield logo